What began in 1986 as an idea conceived by two motorhome enthusiasts is now a leading name in the compact premium motorhome segment. For four decades, la strada has been developing and manufacturing high-quality campervans in Hesse that stand for reliability, well-thought-out designs, and precision craftsmanship.
With around 50 employees, three model series, and a Europe-wide network of contractual partners, la strada remains true to its mission even after 40 years: to build motorhomes that provide people with long-term safety and reliability. The anniversary is an opportunity to look back—and at the same time to look ahead with new ideas such as smart caravanning.
The most recent example: The la strada AVANTI Edition 40, our gas-free anniversary model, which was honored with a Plus X Award for innovation, design, and high quality.
We would like to thank the people who have joined us on this journey: the la strada team, whose skill, experience, and passion continually help us advance our premium motorhomes; our partners across Europe, who reliably support us; and, above all, the dedicated la strada owners who are traveling the world’s roads in their campervans.
Partners Marco Lange and Andreas Dalchow in the 1986 HD80 model. (Photo: Ralph Binder)
The practical comfort of the 1980s: A look inside the HD80. (Photo: Ralph Binder)
A leap toward mobile luxury: a sketch of the first model in the NOVA series from the year 2000.
