Distinguished Design

The la strada Nova EB receives the Red Dot Product Design Award 2020!

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30th March 2020, Echzell/ Germany – The Nova EB, Nova of the third generation presented by la strada Fahrzeugbau GmbH in January 2020, has been distinguished with the Red Dot Product Design Award. An international jury of 40 design experts did test, discuss and value the la strada Nova EB which they had on the spot at the Red Dot headquarters in Essen / Germany. The “Red Dot” is the award for high quality design and only gets allocated to products with outstanding conception.

When designing the GRP cabin of the new Nova, the developers set special value on clear lines, preferably no disturbing locks, traps or handles. Laborious internal hinges are mounted in the entrance door as well as in the outside trapdoors, modern push-to-open locks enable a clean overall exterior look. The outside trapdoors for the gas compartment and the one for the toilet cassette get unlocked through a press button located in the garage and in the entrance area. Both garage doors get locked via the remote control at the key ring. The darkened windows are flush mounted in the exclusive appearance of the vehicle. Just as does a large rear window besides bringing light and air inside the superstructure. The awning is tight-fitted in the foreseen cavity of the GRP cabin. Even the outside ventilation grills of the refrigerator are painted in the same colour like the vehicle. The exterior design of the new la strada flagship definitely sets the standard!

„The winner of the Red Dot Award introduces a distinguished product which does not only convince through its aesthetics but also through an incomparable functionality. With this concept, the awardee sets a new benchmark within the industry. My most sincere congratulation to such a success!“ says Prof. Dr. Peter Zec, initiator and CEO of Red Dot.

The Red Dot Award Product Design offers a platform to designers and manufacturers from all over the world for the evaluation of their products. In 2020 engineers and corporations from 60 different nations submitted more than 6.500 products to the competition. The international jury consisting of qualified experts from various specialist fields, comes together for 65 years already to spot the best concepts. The evaluation process take several days and is based on two criteria: the judges try and test all the installations in order to evaluate, besides the aesthetics, chosen materials, finishing, structure of the surfaces, ergonomic and functionality. The members of the jury take a decision about the design quality of the product after intensive discussions, faithful to the motto “In search of good design and innovation”, only the very best concepts receive the award.

About the Red Dot Design Award:

In order to be able to fairly evaluate the diversity of design, the Red Dot Award is subdivided into three disciplines: the Red Dot Award Product Design, the Red Dot Award Brands & Communication Design and the Red Dot Award Design Concept. With over 18.000 submissions, the Red Dot Award is one of the biggest design competitions in the world. 1955 was the first time a jury came together to evaluate the best conceptions of those times. In the 1990’s Prof. Dr. Peter Zec, CEO of Red Dot, developed the name and the brand of the award. Since then, the highly desirable Red Dot distinction represents an international seal of high renown for excellent design quality. The awardees are introduced in year books, museums and online. For further information please check www.red-dot.de

Press contact Red Dot:

Julia Hesse
Manager PR & Communications
Red Dot GmbH & Co. KG
Gelsenkirchener Str. 181
45309 Essen - Germany
Tel.: +49 201 30104–58